Juicy Couture E-Commerce


The new site exhibits an elevated aesthetic while retaining the essence of Juicy Couture¹s California cool. The introduction of vibrant photography, expressive typography and refined gold and fuchsia accents channels a refined sensibility to appeal to luxury customers. Along with shoppable editorial features, social and editorial content from the Juicy Now Blog has been integrated throughout shopping pages.

The redesign also features custom tools including the Charm Shop that allows shoppers to create their own bracelets one charm at a time. The Monogram tool adds a new level of personalization to the signature Juicy Couture track jacket up to the very color, font and placement of initials. Special attention is paid to the Bird sub brand, which retains a unique look and feel within the holistic Juicy Couture experience.