Fendi E-Commerce Pitch
Fendi approached Sapient Nitro, and so we pitched for them. Eric Chia was brought in as Creative Director of the project while Anna Jehan and myself micromanaged it.
Great ideas came up from this work, one of them was a second screen buying app that would allow the user to shop while watching the runway video.
Craft, Fendi material world and passion were really much put into this pitch.
- Role Design Manager
- For Sapient Nitro
- Date May 2014
- Type Art Direction & E-commerce