Google DNI

The Digital News Initiative (DNI) is a collaboration between Google and news publishers in Europe that supports high quality journalism and encourages a more sustainable news ecosystem through technology and innovation.

Together we devised a new content strategy that from the outset was about creating a partnership.

Acknowledgement, respect and honesty became key pillars. DNI are about bringing technology and innovation to the ecosystem without interfering with content and that separation would be key in creating the new content.

This editorial approach gave the collaborators a second platform for broadcasting their innovations.

The design is highly modularised to allow DNI to build out content around the three pillars we identified: Inspiration, Intelligence and Investment. The entire site was designed and built as a suite of components which have no fixed requirements regarding positioning or ordering, making it easy to compose any number of unique page designs without the need for new templates to be created.

The visual look and feel was built on a series of brand experience and design attributes we put forward. Structure, Confidence and Welcomeness were key ideas we kept coming back to. In an era defined by technology, we need to remind ourselves to stay human.
We developed the core Google palette into a series of pastels that evoke openness and a more human touch. We kept typography consistent with Google’s own Material Design so it still felt familiar to users.

  • Role ACD Code & Theory
  • For Google Digital news Initiative
  • Date November 2016 – March 2017
  • Type Brand, Web, UX, Responsive
  • URL