RESPONSIVE & PERSONALISED
An experience that responds to his behaviours which makes Sam feel the app is built just for him.
Never a dead end: The app gives additional content, related to the video being watched, that helps Sam get deeper with the content and culture that interests him.
SOCIAL & UTILITY
Ability to share information with friends make Sam feel he has greater social capital within his community to discuss and debate further.
THE COMPANION TV APP
Offer an enhanced experience on the App when users are watching the Nowness TV app for increased control and content through the companion device.